Master of Communication Arts in Digital Marketing Communications

MARKETING, COMMUNICATION & SALES AT IE UNIVERSITY · Want to know more? · ARE FOR INDIVIDUALS WHO… · LOOKING FOR… · AND BECOME · Hands-on experience · Learn

Marketing communication encourages customers to interact with the brand Having customers provide feedback, make suggestions, and engage with the brand

marketing mix Marketing communication encourages customers to interact with the brand Having customers provide feedback, make suggestions, and engage with the brand

marketing oops Basic Model of Communication 1 Sender